As today is World Anti-Counterfeiting Day:

• Did you know nearly 3 in 4 EU consumers are willing to pay more for products with a better design, according to a new EUIPO survey.
• Product design is especially valued by younger consumers.
• In Ireland, design is also highly valued: 76% of consumers are willing to pay more for better designed products.

Design-led sectors are particularly vulnerable to counterfeiting, with estimated losses of €12 billion in the clothing sector and €2.7 billion in handbags and jewellery due to counterfeiting each year. In Ireland alone, counterfeits cause losses of over €350 million in these sectors.

Design protection helps combat counterfeits and unauthorised copies and strengthens the EU’s competitiveness in the global market.

Read more on “Design Drives Consumer Choice Across The EU.”

Source: Intellectual Property Office of Ireland (original)