What is trademark monitoring (trademark watch)?

Trademark monitoring (also called a trademark watch service) is an ongoing surveillance service that alerts trademark owners when new applications similar to their registered marks are published in official gazettes. This allows owners to take timely action — such as filing an opposition — to prevent infringing marks from being registered.

What is the difference between publication monitoring and applicant monitoring?

Publication monitoring scans newly published trademark applications and uses AI to identify marks that are visually, phonetically, or conceptually similar to yours. Applicant monitoring tracks all new filings by a specific company or individual (typically a competitor), regardless of similarity, so you can react immediately to any new filing activity.

How quickly does Kangxin notify me of a conflicting mark?

Kangxin's system processes each new gazette publication as soon as updated data becomes available. You receive an online report and/or email notification promptly after processing. Turnaround times vary by jurisdiction depending on each trademark office's data release schedule, but the system ensures you are alerted as early as possible to maximize your time to consider opposition.

What jurisdictions does Kangxin trademark monitoring cover?

Kangxin's trademark monitoring covers Mainland China as a core market, with international coverage available including major jurisdictions such as the US, EU, UK, Japan, and more. Contact us for a complete list of covered jurisdictions for your specific monitoring needs.

What happens if a conflicting mark is found?

When a conflicting mark is detected, you receive a detailed alert showing key trademark information — including the applicant name, Nice class, designated goods/services, filing date, and the opposition deadline. From the monitoring report, you can initiate an opposition with one click — Kangxin coordinates with experienced local counsel in the relevant jurisdiction to handle the opposition process.

Is trademark monitoring available as an annual subscription or per-case?

Yes. Kangxin offers flexible monitoring plans: annual subscription monitoring for ongoing protection of your trademark portfolio, or case-by-case monitoring for specific marks or time periods. Both options include online reports and email notifications.

Does Kangxin monitor device marks (logos) as well as word marks?

Yes. Kangxin's AI monitoring includes image-based similarity detection for device marks (logos and figurative marks) using computer vision technology, which identifies visual similarities even when shapes, compositions, or colors differ.

Do I need to be a registered Kangxin client to use monitoring?

No. Trademark Monitoring is available as a standalone subscription. You can sign up and configure monitoring directly on the platform. If you also need legal services such as oppositions, you can engage Kangxin's attorneys through the same platform with one click.

AI-Powered · Real-Time Alerts · 30+ Years Expertise

Stop Infringing Marks Before They Register

Kangxin Trademark Monitoring uses AI to detect similar marks the moment they are published in official gazettes — giving you maximum time to act. Track competitor filings in real time with applicant monitoring.

Start Monitoring Now → Request a Demo

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Why It Matters

The Cost of Not Monitoring

Trademark offices worldwide publish thousands of new applications each week. Without monitoring, conflicting marks can slip through unnoticed — and once registered, they are far harder and costlier to challenge.

Opposition deadlines are strict and vary by jurisdiction

Once these windows close, the remaining options — such as invalidation proceedings — are significantly more expensive, time-consuming, and uncertain in outcome.

Monitoring Services

Two Powerful Ways to Protect Your Trademark

Choose the monitoring type that matches your strategy, or combine both for comprehensive protection.

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Get Started → Ask an Expert

How It Works

From Publication to Protection in 4 Steps

Our automated pipeline monitors, analyzes, alerts, and empowers action — so your team focuses only on decisions, not manual searching.

Continuous AI-Powered Surveillance

Always-on monitoring across global trademark gazettes with intelligent similarity detection

Fast

Alert Speed

AI Dimensions

1-Click

Take Action

Platform Features

Designed for Fast, Accurate, and Actionable Monitoring

Kangxin's monitoring platform combines proprietary AI technology with experienced attorney review to deliver the industry's most actionable alerts.

AI Similarity Engine

Multi-Dimensional AI Detects Similarities Humans Miss

Our proprietary AI engine analyzes word marks across phonetics, appearance, and meaning simultaneously — using algorithms tuned specifically for trademark law standards in each jurisdiction. Device marks are matched using computer vision.

Sound-alike detection: catches phonetic variations and transliterations
Visual similarity: recognizes stylized fonts, design marks, and composite marks
Conceptual analysis: detects synonyms, translations, and associated meanings
Multi-language support: Chinese, English, Japanese, Korean, and more
Jurisdiction-tuned: scoring thresholds calibrated per trademark office standards

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Phonetic Match

Sound-alike detection

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Visual Match

Computer vision AI

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Conceptual Match

Meaning & synonyms

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Multi-Language

CN / EN / JP / KR

Applicant Monitoring

Know What Your Competitors Are Filing — Instantly

Track any company's trademark activity across jurisdictions. The moment a monitored applicant files a new application, you receive an alert — giving you intelligence on competitor brand strategies before their marks are published or granted.

Monitor any applicant by name across jurisdictions
Cross-jurisdiction tracking: China, US, EU, Japan, and more
Instant email notifications when new filings are detected
Build competitive intelligence on brand expansion strategies
Combine with publication monitoring for complete coverage

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Track by Applicant

By applicant name

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Cross-Jurisdiction

CN, US, EU, JP & more

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Instant Alerts

Email & online reports

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Competitive Intel

Brand strategy insights

One-Click Actions

From Alert to Opposition Instruction in Seconds

When monitoring identifies a threatening mark, time is of the essence. Kangxin's platform lets you initiate an opposition instruction with a single click directly from your monitoring report — Kangxin's team coordinates with trusted local counsel in each jurisdiction to handle the process.

One-click opposition instruction from any monitoring alert
Automatic calculation of opposition deadlines by jurisdiction
Kangxin coordinates with trusted local counsel to prepare and file oppositions
Real-time case tracking through the Kangxin platform
Transparent fee structure with pre-authorization billing

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Instant Instruction

One-click from alert

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Auto Deadlines

Per jurisdiction

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Global Attorney Network

Kangxin + local partners

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Transparent Fees

Pre-authorization billing

Why Kangxin

How Kangxin Monitoring Compares

Not all trademark watch services are equal. See how Kangxin's AI-powered platform delivers more comprehensive, faster, and more actionable monitoring.

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Flexible Plans

Monitoring Options to Fit Your Strategy

Whether you need ongoing annual protection for your portfolio or targeted monitoring for a specific matter, we have a plan that fits.

Technology Powered by 30+ Years of IP Expertise

Behind every monitoring alert is the depth of Kangxin Partners — one of China's most trusted and reputable IP firms, with 500+ in-house professionals and a global network of partner firms ready to act on your behalf.

Learn About Kangxin →

Client Voices

Trusted by IP Professionals Worldwide

From global corporations to boutique IP firms, clients rely on Kangxin for trademark monitoring and enforcement.

★★★★★

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Security & Compliance

Your Trademark Data Is Protected

Kangxin IP Platform holds four internationally recognized security certifications. Your monitoring data is encrypted, isolated, and never used for AI training.

FAQ

Frequently Asked Questions

Everything you need to know about Kangxin Trademark Monitoring.

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Don't Let a Conflicting Mark Slip Through

Set up AI-powered monitoring for your trademarks in minutes. Our team will alert you the moment a similar mark is published — giving you the time and tools to act.

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