Data is an invaluable resource to understand trends and make informed decisions. Brand owners who have access to clear, comprehensive data about their trademarks can stay ahead of the curve and manage their marks more effectively. On the Kangxin IP Platform, brand owners seeking to understand trademarks trends can find clearly laid out analysis. Trademark map visualizes global coverage of an applicant’s portfolio and trademark analytics provides data on applications, publications and registration by applicant in China and the EU. Visual data provides brand owners with a snapshot of current trends in trademarks to make informed decisions.