1. New Relevant Development for Brand Owners in South America

A large highway infrastructure planned by Brazil, Argentina, Paraguay, and Chile is set to connect four ports in the Pacific Ocean to the major port of Santos in Brazil linking the Atlantic and Pacific Ocean in South America. The project, called Bi-Oceanic Corridor, is a highway with estimated 2,200 kilometers that will bring an approximate total investment US$10 billion to the region. The highway will cross the regions of Mato Grosso do Sul in Brazil, Gran Chaco in Paraguay, two provinces in Argentina, and regions of Chile.

2. New Panama Canal

This project is being called by the locals a “new Panama Canal” because it will save about 30% in logistics costs. A large increase of commerce in the region is expected, as the development of the mega highway will bring business and investments to the region.

3. Strategies to Protect Brands in the Four Countries

Brand owners and trademark portfolio managers should consider strategic plans to protect their brands in the four countries of the region, namely: Brazil, Paraguay, Argentina, and Chile. Delaying filings in the region might come with a steep cost to later recover from trademark infringement.

4. Central Firm

Our Firm is strategically well positioned as a Central Firm to assist you with and coordinate cost effective strategies to seek trademark protection in Brazil, Paraguay, Argentina, and Chile in anticipation of this major development.

Please do not hesitate to contact us to discuss the best strategy to protect your brands in the region.