New Delhi, March 14, 2025: Intellectual Property India, under the Government of India, extends its heartfelt Holi greetings, emphasizing the significance of Geographical Indications (GI) in preserving India’s rich cultural heritage and promoting indigenous products.

In celebration of the festival of colors, the campaign encourages citizens to embrace the authenticity of GI-tagged products, featuring renowned delicacies such as Ratlami Sev, Odisha Rasagola, Joynagar Moa, and Dharwad Pedha. These region-specific specialties not only represent India's diverse culinary traditions but also contribute to the economic empowerment of local artisans and producers.

Prof. (Dr.) Unnat P. Pandit, Controller General of Patents, Designs & Trade Marks (CGPDTM), Registrar of Copyrights & Geographical Indications, conveyed his warm wishes, stating:
"May this Holi bring vibrant colors of creativity and innovation into our lives, fostering joy, success, and inspiration. Let us celebrate with the sweetness of GI-tagged treats while supporting local industries."

As a part of the "Vocal for Local" initiative, Intellectual Property India reaffirms its commitment to raising awareness about the value of GI protection and its role in safeguarding traditional products on a national and global scale. Consumers are encouraged to choose authentic, high-quality, and locally sourced products this Holi, reinforcing India’s legacy of craftsmanship and cultural excellence.

For more information on Geographical Indications and registered products, visit www.ipindia.gov.in.