In the thriving landscape of Macao, brand identity is not only a powerful tool for market competition but also serves as a bridge connecting businesses with consumers' emotions. As the significance of trademarks in commercial activities continues to grow, the issue of renewing registered trademarks in Macao has garnered increasing attention from many enterprises.

I. Trademark Validity Period and Timing for Renewal in Macao

Validity Period Calculation: A registered trademark in Macao enjoys a protection period of 7 years from the date of registration. During this period, the trademark owner possesses exclusive rights over the trademark and may legally prevent others from using identical or similar trademarks on identical or related goods/services.

Timing for Renewal Submission: To ensure continuity of trademark rights, the trademark owner should submit a renewal application to the Macao Economic and Technological Development Bureau (DSEJ) within six months before the expiration of the registration period (including the sixth month). Careful planning and timely renewal are essential for maintaining the steady growth and protection of the brand.

II. Remedies for Late Renewal

Grace Period and Remedies: If the renewal application is not submitted within the validity period, Macao’s trademark law provides a grace period for the trademark owner. The specific length of this grace period depends on the latest regulations by the DSEJ but is generally limited. During the grace period, the trademark owner may still submit the renewal application, along with the applicable fees and late penalties, to restore the trademark’s registration status. However, if the grace period is exceeded, the trademark will be considered automatically abandoned, and the company will have to reapply for registration, facing uncertainties and risks.

III. Guidelines for Submitting a Renewal Application

Submission Location: Trademark renewal applications in Macao must be directly submitted to the Macao Economic and Technological Development Bureau (DSEJ). As the government body responsible for intellectual property matters in the Macao Special Administrative Region, the DSEJ handles the registration, renewal, transfer, and other trademark-related matters.

Required Documents:

• Renewal Application Form: A fully completed and signed renewal application form, including details of the trademark and the owner.

• Trademark Specimen: A specimen of the trademark identical to that of the original registration.

• Proof of Renewal Fee Payment: Payment receipts for the renewal fees and any applicable late fees.

• Identification Documents: Copies of the trademark owner’s identification documents, such as a business license or ID card.

• Other Supporting Documents: Documents such as proof of applicant information changes or priority rights, if applicable.

In preparing the renewal application, the Kangxin IP Platform (https://eservice.kangxin.com) stands out for its professionalism and convenience. The platform offers a one-stop trademark renewal service, including intelligent matching of required documents, automatic generation of application forms, cost estimates, and online payment options. With just a few simple steps, users can complete the complex renewal process, saving considerable time and effort.

IV. Renewal Fees and Review Process

Fee Calculation: Trademark renewal fees in Macao are based on the latest fee standards set by the DSEJ, including basic renewal fees and potential late penalties for overdue applications. Specific fees can be found on the DSEJ website or through the Kangxin IP Platform. Kangxin IP Platform also offers a cost estimation feature to help users plan their budget in advance.

Review Period: After the renewal application is submitted, the DSEJ will conduct a formal review. This review primarily focuses on the completeness of the application documents, the clarity of the trademark specimen, and the payment of fees. The review period may vary depending on the volume of applications and specific circumstances but is generally efficient. Once the review is passed, the DSEJ will issue a renewal registration certificate, confirming that the trademark has been successfully renewed for the next seven-year validity period.

V. Post-Renewal Documents and Status Inquiry

Issued Documents: Upon successful renewal, the DSEJ will mail a renewal registration certificate to the trademark owner. This certificate serves as legal proof of the trademark’s renewed protection period.

Status Inquiry: Trademark owners can check the renewal status and latest information through the DSEJ’s online inquiry system or the Kangxin IP Platform. Kangxin IP Platform provides real-time data updates and has a professional customer service team ready to answer questions and provide technical support.

Trademark renewal in Macao is a critical step in protecting brand value. By planning ahead, preparing thoroughly, and utilizing the efficient services offered by platforms such as Kangxin IP Platform, businesses can seamlessly complete the renewal process, ensuring the continuous extension of their brand's value. As your brand continues to shine in future business endeavors, leading the industry, Kangxin IP Platform is here to partner with you for a brilliant future!