Nowadays, under the highly competitive business environment, trademarks represent a crucial asset for enterprises, making their protection and proper usage vitally important. Meanwhile, there are numerous risks associated with trademark usage, and mishandling them can result in significant damage to trademark rights. This article provides an in-depth analysis of key considerations in trademark usage, offering guidance to help companies avoid risks and protect their interests.

Alteration of Trademark Design and Font Selection

The design and appearance of a trademark are integral components, and their stability and consistency are crucial for trademark protection. Once a trademark is successfully registered, its design becomes legally binding, and any unauthorized changes may result in damage to the trademark rights.

1.Avoid Unwarranted Changes: After a trademark is registered, it should be used in accordance with the registered standard and avoid changing the standard image. Any slight changes, such as color, shape, pattern, etc., may affect the determination of trademark use.

2.Careful Font Selection: The fonts in trademarks are also recognizable, so be careful when choosing fonts. Once the trademark is registered, the font should remain consistent to avoid other risks caused by changing the font.

3.Kangxin IP Platform Support: During the design and registration process, Kangxin IP Platform (eservice.kangxin.com) provides professional trademark search and design services, helping companies ensure the legality and uniqueness of their trademarks, thereby reducing the risk of needing future changes.

Expanding the Scope of a Trademark

The scope of the designated goods or services of a registered trademark is clearly defined. Companies often wish to expand the usage scope of their trademarks to include additional goods or services. However, this is not always straightforward.

1.Do Not Arbitrarily Expand Scope: The scope defined at the time of trademark registration is legally binding, and any unauthorized expansion may constitute trademark infringement.

2.Applying for Scope Expansion: If an enterprise needs to expand the usage scope of its trademark, it should consult a qualified agency to determine a detailed strategy, and submit a new trademark registration application to the trademark office through the proper channels. It can only be used after review and approval.

3.Kangxin IP Platform Assistance: Kangxin IP Platform offers comprehensive trademark registration and modification services, including providing solutions and strategies, submitting new trademark registration application for customers who want to expand the scope of trademark protection. Companies can easily submit new applications through the platform and benefit from a professional, efficient registration experience.

Changing Trademark Design or Font During Application

The stability of a trademark's design and font is equally important during the application process. Any changes can impact the examination outcome and the legal validity of the trademark.

1.Avoid Changing Design or Font: Once a trademark application is submitted, any changes to its design or font should be avoided, as these could cause confusion or delays during the examination process.

2.Communication with the Examiner: If changes to the design or font are necessary, it is advisable to promptly communicate with the trademark office examiner to understand the feasibility and potential impacts of the changes.

3.Kangxin IP Platform Offers Professional Guidance: Kangxin IP Platform has a team of expert trademark consultants who provide comprehensive guidance throughout the registration process. The platform helps companies maintain the stability of their trademark design and font, thereby increasing the likelihood of a successful application.

OEM Production in China for Foreign-Registered Trademarks

With the acceleration of globalization, more companies are registering trademarks abroad and engaging in OEM production in China. However, this process involves several risks related to trademark usage.

1.Understand Chinese Trademark Law: Foreign-registered trademarks do not automatically gain legal protection in China. Therefore, companies must understand the relevant provisions of Chinese trademark law before engaging in OEM production.

2.Trademark application in China: To protect their rights, companies should register their trademarks in China to ensure their legality in the Chinese market.

3.Kangxin IP Platform Supports Global Trademark Registration: Kangxin IP Platform offers global trademark registration services, including registration in China. Companies can easily apply for trademark in China through the platform, protecting their rights in global markets.

Management of Trademark Usage Evidence

Managing evidence of trademark usage is equally crucial. Effective usage evidence can demonstrate the actual use of a trademark, providing strong support for trademark enforcement and renewal.

1.Retain Usage Evidence: Companies should retain relevant evidence of trademark usage, such as advertisements, brochures, and product packaging.

2.Organize and Archive Regularly: Usage evidence should be regularly organized and archived to ensure it can be quickly located and provided when needed.

In conclusion, there are numerous risks associated with trademark usage, and companies must strictly adhere to relevant laws and regulations to ensure the legality and stability of their trademarks. By leveraging the support of professional service providers like Kangxin IP Platform, companies can manage their trademarks more easily and efficiently, reducing usage risks and protecting their rights. In the future of business competition, may every company possess a robust trademark protection umbrella to support the flourishing development of their brands.