I. Core Rules on the Validity and Renewal of New Zealand Trademarks

Calculation of the Validity Period

Starting point: The validity period is calculated from the trademark filing date and lasts for 10 years.

Renewal mechanism: Each renewal extends the protection period by a further 10 years, with no limit on the number of renewals.

Legal basis: Pursuant to Sections 65–67 of the New Zealand Trade Marks Act 2002, renewal is the only lawful means by which a trademark owner may maintain exclusive rights.

Renewal Time Windows

Standard period: A renewal application may be filed up to 12 months before the expiry date.

Grace period: If the standard period is missed, renewal may still be filed within 6 months after expiry, subject to escalating late fees:
- First 2 months: Additional NZD 100 per trademark.
- Following 4 months: Additional NZD 200 per trademark.

Risk warning: During the grace period, trademark protection is suspended, and third parties may seek cancellation or file identical or similar marks.

Consequences of Missing the Grace Period

Loss of rights: After the grace period expires, the trademark is removed from the register and cannot be restored, except under very limited force majeure circumstances.

Restoration fees may reach NZD 1,020 per trademark, with a very low success rate.

II. Renewal Fees and Payment Strategy

Official Fees (2025 Standard)

Base renewal fee (first class): NZD 370.
Additional class fee: NZD 150 per additional class.
Late fee (first 2 months of grace period): NZD 100.
Late fee (months 3–6 of grace period): NZD 200.
Restoration application fee (if applicable): NZD 450.

III. Renewal in the Context of Assignment or Change of Ownership

Renewal must be filed in the name of the current registered owner, regardless of whether an assignment or change has been completed.

IV. Efficient Trademark Asset Management for Enterprises

The Kangxin IP Platform provides automated monitoring, fee calculation, and centralized global trademark management.

V. Conclusion

Trademark renewal in New Zealand requires strict deadline management. Professional systems ensure continuity of brand protection.