The fifth wave of a large scale consumer study into the purchasing of counterfeit goods among people aged 18+ in the UK.

From: Intellectual Property Office　Published: 17 September 2026

Documents

IPO Counterfeit goods research (Wave 5) (HTML)

Counterfeit goods wave 5: supporting tables (ODS, 171 KB)　This file is in an OpenDocument format

Details

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This is the fifth wave of a survey of 5,000 UK adults (aged 18+). Those who completed the survey discussed their buying history and habits, including counterfeit goods. The survey covered six broad product categories:

beauty and hygiene

clothing, footwear and accessories

sports

toys

electricals

alcohol, food and soft drinks, and food supplements

The report is supported by a supplementary spreadsheet. This provides additional information including sample sizes and confidence intervals to support charts, and is cross-referenced in the body of the report.

The survey was developed in consultation with the relevant industry and trade bodies.

This research was delivered by AudienceNet on behalf of the IPO.

Source: UK Intellectual Property Office (UKIPO)　Date: 17 September 2026　Original link: https://www.gov.uk/government/publications/ipo-counterfeit-goods-research-wave-5

Contains public sector information licensed under the Open Government Licence v3.0.