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High-level Forum on China’s IP Protection 2026 Held in Beijing
On April 20, the High-level Forum on China’s IP Protection 2026, jointly organized by China Intellectual Property News (CIPN) and the World Intellectual Property Organization (WIPO) Office in China (WOC), was held in Beijing.
From the pitch to the market: the role of IP in shaping sport
This year, World Intellectual Property Day turns the spotlight on sport, one of the clearest examples of how intellectual property (IP) supports both everyday experiences and economic activity.
New digital patents services have launched
Today the IPO has launched a suite of new digital services to apply for, manage or renew UK patents.
Hong Kong celebrates World Intellectual Property Day 2026
The Intellectual Property Department (IPD) today (April 21) hosted a reception to celebrate the World Intellectual Property (IP) Day 2026. The Financial Secretary, Mr Paul Chan, and the Secretary for Commerce and Economic Development, Mr Algernon Yau, attended the reception and officiated at the toasting ceremony.
Poll reveals public’s most iconic trade marks as register turns 150
From chocolate bars to famous cars, and the mark where it all began – Britain crowns its best loved trade marks.
Daren Tang Appointed for Second Term as WIPO Director General
The Member States of the World Intellectual Property Organization (WIPO) today appointed Daren Tang to a second six-year term of office as Director General of the Organization.
Semiconductor Energy Laboratory: How IP Drives Semiconductor Innovations
Dr. Yamazaki, founder of Semiconductor Energy Laboratory and holder of the Guinness World Record for most patents with over 20,000 patents, describes how the intellectual property creation cycle is transforming the semiconductor industry.
World Intellectual Property Day: April 26, 2026
Cutting-edge equipment, team identities, broadcasts of unforgettable sporting moments and more: intellectual property (IP) is key to protecting and promoting the inventions, designs, brands and stories that drive the world of sports, inspire athletes and unite fans everywhere.
INPI at GO Entrepreneurs Paris 2026
On April 15th and 16th, the INPI (French National Institute of Industrial Property) met with those driving the economy at the Go Entrepreneurs trade show in Paris La Défense Arena. This year's theme? "Performance: Entrepreneurship is a marathon!" And as always, entrepreneurs and innovators were able to benefit from free guidance from our experts and business advisors on both business formalities and intellectual property.
Foshan Haitian, China: Protecting a Time-Honored Chinese Brand Through WIPO’s Madrid System
For more than 400 years, the aroma of fermenting soy sauce has wafted from the ancient sauce shops of Foshan City in southern China. Today, that same traditional craft has evolved into a global success story—one that demonstrates how heritage brands can protect their reputation as they expand internationally.
Scaling Entertainment Brands Globally: Bandai's Trademark Playbook
For Japan’s KABUSHIKI KAISHA BANDAI and BANDAI SPIRITS Co., Ltd. (“Bandai”), delivering "Fun for All within the Future" to fans worldwide isn't just a tagline—it's a mission that drives the release of s
CNIPA Holds Open Day Event
On April 24, ahead of the 26th World Intellectual Property (IP) Day, the China National Intellectual Property Administration (CNIPA) held its Open Day Event for the 21st consecutive year. CNIPA Commis
Scaling Entertainment Brands Globally: Bandai's Trademark Playbook
For Japan’s KABUSHIKI KAISHA BANDAI and BANDAI SP...
CNIPA Holds Open Day Event
On April 24, ahead of the 26th World Intellectual...
Riding the Coattails of ChatGPT? In-depth Analysis of Shanghai’s First AI Commercial Confusion Case
With the explosion of Artificial Intelligence Generated Content (AIGC), a global technological revolution has been unleashed. However, driven by traffic dividends and commercial interests, some enterprises have attempted to take shortcuts by "clinging" to the reputation of leading large model brands to obtain illegal gains.
Korean Government to Crack down on Overseas K-Brands Counterfeits to the End
The Ministry of Intellectual Property (MOIP), led by Minister KIM Yong Sun, announced at a cabinet meeting on the March 31, 2026 the officially introduction of a "K-brand Government Certification Syst
Pan-government Reporting Platform Opens as a “One-stop Response to Technology Theft"
The Ministry of Intellectual Property (MOIP), led by Minister KIM Yong Sun, announced on the March 26, 2026 that a launch ceremony will be held for the "SME Technology Theft Shinmungo (or Reporting Ce
How intellectual property can unlock financing for innovation in the EUIPO podcast
The European combined Intellectual Property Office (EUIPO) has released Episode 5 of its podcast series Creative Sparks: originating inspiration to innovation , focusing on one of the key challenges for Europea
Intellectual property: an overlooked driver of Europe’s growth
The EUIPO has just published a landmark report, Europe is rich in ideas, talent and innovation. Yet many innovative EU businesses hit a familiar barrier when it comes to growing and competing internat
Korean Government to Crack down on Overseas K-Brands Counterfeits to the End
The Ministry of Intellectual Property (MOIP), led...
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{{enterWhos.enText}} Trademark Registration
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Principle of trademark protection:Principle of trademark protection;
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Classification system of goods and services:Nice Classification; multi-class application is available;
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Requirements for trademark use:The applicant shall provide evidence showing use of the trademark on the designated goods/services. Evidence of use for goods includes but not limited to: product photos printed with trademarks, product packaging, product labels, exhibition pictures, brochures, sales contracts and other purchase documents and information; but advertisements or media reports cannot be used as evidence of effective use. Evidence for services includes but not limited to: the brochures printed with trademarks, web page introductions, contracts for provision of services and other documents.
It is important to preserve the evidence when use a trademark in United States; otherwise the trademark will be partially or totally invalidated over the designated goods and services for not submitting sufficient mark use evidence during the stage of submitting the statement of use. -
An application for trademark registration shall be filed before the U.S. Intellectual Property Office (USTPO), and there must be a basis for filing application in the United States. There are mainly three types:(1)"Intended Use": This basis applies to cases where the trademark has not been used in the United States at the time of filing the application for registration. Based on "intention to use" to file an application for trademark registration, the application can be submitted directly without providing evidence of trademark use. However, when the official passes the trademark examination, an official notice will be issued requesting the applicant to submit evidence of use and the time of first use in the world and the United States in order to obtain a trademark registration certificate. If the trademark has not been used before it is approved for registration, the applicant may postpone the submission of the statement of use for a period of 6 months at a time, for a total of 5 times. If the use evidence cannot be provided in the end, the trademark will be invalid.
(2)"Actual Use": This basis is applicable to the case where the trademark was already used in the United States when the application for registration was submitted. When filing an application for trademark registration on the basis of "already used", evidence of the use of the trademark in the United States and the earliest date of use shall be provided.
(3)"Registration in Other Countries": This basis is used when an application for registration of the same trademark has been submitted in the origin country and the applicant cannot provide mark use evidence in the United States for a short period of time. Application information (including designated goods/services) in the US application should be consistent with those in the application of origin country, and a copy of registration certificate in the origin country should be provided.
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