Around the world, numerous ice cream brands with unique flavors, rich varieties, and innovative marketing methods attract countless consumers. Today, we will explore the most popular ice cream brands globally and uncover the trademark strategies behind them.

A Tour of the Most Popular Global Ice Cream Brands

1. Häagen-Dazs

As a luxurious representative in the ice cream world, Häagen-Dazs has been a market leader since its birth in 1961 with its rich texture, diverse flavors, and high-end brand image. Its trademark design is simple yet elegant, featuring the brand name and classic ice cream imagery, highlighting the brand's uniqueness and making it easily recognizable.

2. Ben & Jerry's

Known for its social responsibility and unique flavors, Ben & Jerry's has been loved by consumers worldwide since its founding in 1978 with its unconventional ice cream making and innovative flavor choices. Its trademark design often incorporates the brand's social mission and current hot topics, showcasing its vitality and personality.

3. Baskin-Robbins

Known for its "31 flavors for 31 days" marketing concept, Baskin-Robbins has been a leader in the global ice cream market since its establishment in 1945 with its diverse flavors and friendly brand image. Its trademark design features the brand name and classic pink color, etc., highlighting the brand's uniqueness and making it memorable for consumers.

4. Magnum

As a high-end ice cream brand under Unilever, Magnum has been loved by global consumers since its birth in 1989 with its unique chocolate shell and rich inner flavors. Its trademark design features the brand name and classic chocolate shell imagery, highlighting the brand's uniqueness and luxury.

5. Nestlé Ice Cream

As one of the world's largest food companies, Nestlé's ice cream brands have gained consumers' trust worldwide with their excellent quality and diverse flavors. Its trademark design is simple and classic, featuring the brand name and Nestlé's iconic red and white colors, highlighting the brand's uniqueness and global influence.

6. Meiji

As a well-known Japanese ice cream brand, Meiji has been loved by consumers worldwide since its establishment in 1916 with its high-quality ingredients and unique flavors. Its trademark design features the brand name and classic red and white colors, highlighting the brand's Japanese characteristics and modern feel.

7. Walls

As an ice cream brand under Unilever, Walls has gained a significant market share in the global ice cream market with its rich flavors and innovative marketing methods. Its trademark design features the brand name and classic blue and white colors, highlighting the brand's freshness and friendliness.

Trademark Strategies for Ice Cream Brands

In the fiercely competitive global ice cream market, brands understand the importance of trademark protection. They focus on trademark registration and protection actions in global markets to ensure that their brands' uniqueness and market position are not compromised.  

These strategies include but are not limited to:

l  Registering trademarks in major global markets to ensure the legality and uniqueness of the brand worldwide.

l  Regularly renewing and modifying trademarks to ensure their continuous validity and alignment with the brand image.

l  Using trademark monitoring services to promptly identify and address potential infringement risks.

l  Actively participating in trademark opposition and protection actions to safeguard brand rights and market position.

In the journey of global expansion for ice cream brands, trademark protection and management are crucial. The Kangxin IP Platform (eservice.kangxin.com) serves as a robust support tool, offering comprehensive intellectual property solutions for many ice cream brands.

The most popular ice cream brands globally have won countless consumers' favor with their excellent quality, unique charm, and innovative marketing methods. Throughout this process, the Kangxin IP Platform plays an essential role in brand protection. By providing comprehensive intellectual property solutions, it supports the global development of ice cream brands, allowing more people to enjoy delicious ice cream from around the world. This summer, let's savor the sweetness and coolness of ice cream and feel the refreshing and pleasant sensation from afar.