A tour of German beer brands: the art and strategy of trademark layout

Time:2024-08-26

Source:

Author:

Type:Trademark


Jurisdiction:Germany

Publication Date:2024-08-26

Technical Field:{{fyxType}}

On a hot summer day, a glass of iced beer is undoubtedly the best companion to cool off and quench your thirst. Germany, a country famous for its beer culture, has bred many intoxicating beer brands. Today, let us embark on this double feast of taste buds and culture, explore the unique charm of the top ten German beer brands, and reveal how Kangxin IP platform protects these brands.

Top Ten German Beer Brands

Bitburger

Founded in 1817, Bitburger is one of Germany's oldest beer brands. Its founder, Johann Wallenborn, founded the brand in Bitburg, Germany, and has won the favor of consumers around the world for its excellent quality and authentic German flavor. The Bitburger trademark  is simple and classic, and the golden design highlights its dignity and calmness. The trademark layout focuses on registration and protection in major global markets to ensure the maximization of brand value.

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Oettinger

Oettinger is a German beer brand with nearly 300 years of history, founded in 1731. Its trademark design  combines traditional and modern elements, retaining the classic image of German beer while maintaining a sense of fashion.

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Löwenbräu

Founded in 1383, Löwenbräu is one of the oldest private breweries in Germany and one of the most popular beer brands in Munich. Its trademark  uses a lion as a design element, symbolizing strength and nobility, which complements the mellow taste of beer.

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Augustiner

As one of Munich's famous beer brands, Augustiner was founded in 1328. Its trademark design  is full of historical charm, allowing people to feel the brand's profound heritage at a glance.

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Paulaner

Paulaner was founded in 1634 by friars and is an ancient and famous German beer brand. Its trademark design  is unique, inspired by the image of friars, implying the purity and holiness of beer.

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Hofbräuhaus

As one of Munich's most famous breweries, Hofbräuhaus was founded in 1589. Its logo design combines traditional Bavarian elements with modern aesthetics, showing the unique charm of the brand.

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Hacker-Pschorr

Hacker-Pschorr, located in Munich, was founded in 1417 and is one of the most famous breweries in Germany. Its logo design  is simple and clear, easy to identify, and echoes the brand's refreshing taste.

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Warsteiner

Founded in 1753, Warsteiner is the largest private brewery in Germany. Its trademark design  is unique and creative, showing the brand's youthful vitality and innovative spirit.

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Franziskaner

As one of the oldest and most famous beer brands in Bavaria, Franziskaner was founded in 1397. Its trademark design  uses the image of a friar as the core element, conveying the purity and holiness of the brand.

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Beck's

Founded in 1873, Beck's, as Germany's No. 1 beer brand in terms of export volume, has won the favor of consumers around the world with its high-quality ingredients and unique brewing process. Its trademark design  is simple and easy to remember, which complements the brand's refreshing taste.

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The above 10 German beer brands are actively deploying trademarks around the world. In the globalization journey of beer brands, trademark protection and management are particularly important. Kangxin IP Platform (service.kangxin.com), as a tool that can provide a one-stop intelligent solution for global intellectual property rights, can provide strong support for many German beer brands. Brands can choose to effectively maintain the global unity and recognition of their brands through the professional services of Kangxin IP Platform. The global trademark monitoring service of Kangxin IP Platform can ensure the safe use of trademarks around the world and effectively avoid infringement risks. With the help of Kangxin IP Platform's trademark search and registration services, a complete trademark protection system can be successfully established on a global scale, laying a solid foundation for the international development of the brand. Use the comprehensive trademark management services provided by Kangxin IP Platform, including trademark registration, renewal, change, etc., to ensure the continued influence of its brand in the global market. Through the global trademark layout strategy of Kangxin IP platform, trademarks can be registered in multiple countries and regions to further enhance the international reputation of the brand. Kangxin IP platform can also provide efficient trademark monitoring and protection services for each brand to ensure that the legitimate rights and interests of the brand are not infringed worldwide. Hereunder please find the ranking of trademark registration related to beer products in Class 32 displayed through the search in Kangxin IP platform.

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Ranking of countries for applications of Madrid international registrations in Class 32 in 2024


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Layout of trademark applications in Class 32 filed by German applicants in various countries and regions in 2024


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Ranking of applicants of Madrid international trademark registrations in Class 32 from 2020 to 2024


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Ranking of registrants with the valid Madrid international trademark registrations in Class 32 to date


Under the scorching summer sun, a glass of ice-cold German beer is undoubtedly the best refreshment. The top ten German beer brands have won global consumers' love with their excellent quality and unique charm. This summer, let’s enjoy German beer and feel the refreshing and pleasant sensation from afar.