In Thailand, trademarks are a crucial intangible asset for businesses, embodying brand value, reputation, and market competitiveness. With the continuous development of the Thai market and increasing competition, ensuring the ongoing validity of trademarks has become essential for safeguarding brand rights. This guide provides a detailed overview of the trademark renewal process in Thailand, key considerations, and strategies to address challenges, particularly in managing renewal deadlines. We also recommend the Brand Management Module on the Kangxin IP Platform to help businesses efficiently handle their Thai trademark renewal tasks.

1. How to Calculate the Validity Period of a Trademark

According to the Thai Trademark Act B.E. 2534 (1991), the validity period of a registered trademark in Thailand is 10 years, starting from the filing date. This means that once a trademark is registered, its protection lasts for 10 years. Afterwards, each subsequent renewal is valid for 10 years from the “renewal date”, and the trademark can be kept valid indefinitely through continuous renewals.

2. When Can You Submit a Renewal Application?

A trademark renewal application in Thailand should be submitted within the last 90 days before the trademark expires. Specifically, trademark owners need to file their renewal application with the Thai Department of Intellectual Property (DIP) during this 90-day window prior to the 10-year validity duration of the trademark registration, and pay the renewal fee no more than 3 months before the renewal date. If the renewal deadline is missed, the trademark owner gets a 6- month grace period to keep the trademark valid. Therefore, in order to ensure a smooth renewal process, it is advisable for trademark owners to plan ahead and avoid missing this critical deadline.

Notably, Thai trademark law does not provide a grace period. Therefore, if a trademark owner fails to submit a renewal application within the specified timeframe, the trademark will immediately become invalid and lose legal protection. This underscores the importance of timely renewal.

3. What Happens If You Miss the Final Deadline? Can Rights Be Restored?

Since Thai trademark law does not offer a grace period, missing the renewal deadline will result in the trademark becoming invalid immediately. This can lead to risks such as damage to brand rights and market encroachment by competitors. If a trademark has expired, the business will need to reapply for registration, which is not only more time-consuming and costly but also carries the risk of the trademark being preemptively registered by others.

Therefore, it is strongly recommended that trademark owners closely monitor their trademark expiration dates and plan renewals in advance. If the renewal deadline is missed due to oversight, owners should promptly consult a professional agency or lawyer to explore any possible legal remedies. However, in most cases, reapplying for registration is the only solution.

4. How Much Does Renewal Cost?

The cost of trademark renewal in Thailand depends on the number of classes covered by the trademark. Based on the latest fee structure, the basic renewal fee for each class is 2,000 THB (approximately 400 CNY, subject to exchange rate fluctuations). For trademarks covering multiple classes, an additional fee is charged for each extra class.

Trademark owners are advised to check the latest and most accurate renewal fee information on the DIP website or consult a professional agency, and to prepare the necessary fees in advance.

5. How to Handle Renewal During a Trademark Transfer or Change? Should You Wait Until the Transfer or Change Is Complete? In Whose Name Should the Renewal Be Filed?

If a trademark is undergoing a transfer or change of ownership, the renewal process may be affected. Generally, if the transfer or change procedures are not yet completed, the renewal application should be submitted in the name of the original trademark owner. This is because renewal extends the rights of the original trademark, and ownership changes only take effect once the transfer or change is finalized.

However, to ensure a smooth renewal process, it is recommended that trademark owners communicate with the DIP or a professional agency to confirm specific submission requirements during a transfer or change. In some cases, additional documentation or specific procedures may be required.

If the trademark transfer or change has already been completed, the renewal application should be submitted in the name of the new trademark owner, along with the corresponding fees. The new trademark owner must ensure the application is submitted within the renewal deadline to avoid trademark invalidation.

6. How Can Businesses Avoid Missing Deadlines When Managing Multiple Trademarks?

For businesses with a large portfolio of trademarks, managing expiration dates and renewal tasks can be complex and time-consuming. To avoid missing renewal deadlines, businesses can take the following measures:

•      Establish an Internal Management System: Use spreadsheets or specialized software to track trademark expiration dates and set up reminders. This helps businesses stay on top of renewal deadlines and avoid oversight.

•      Engage a Professional Agency: Delegate the monitoring of renewal deadlines and submission of applications to a professional agency. This significantly reduces the management burden, ensures timely renewals, and provides access to professional legal advice to address potential risks.

The Kangxin IP Platform (https://eservice.kangxin.com) offers a Deadline Management Feature under its Brand Management Module, which automatically tracks the expiration dates and renewal statuses of all trademarks under a business’s name. Through this module, businesses can access real-time updates on each trademark’s renewal deadlines and associated fees, ensuring applications are submitted within the required timeframe. Additionally, the module supports online processing of trademark transfers, changes, and other tasks, streamlining trademark management.

By using the Kangxin IP Platform’s Deadline Management Feature for Thai trademark renewals, businesses can enjoy the following benefits:

1.    Automated Monitoring: The system automatically tracks trademark expiration dates and renewal statuses, ensuring no deadlines are missed.

2.    Online Processing: Businesses can submit renewal applications and related documents online via the platform, eliminating the need to visit the DIP or rely on an agency for filing.

3.    Transparent Fees: The platform provides real-time visibility into renewal fees and other related costs, helping businesses manage expenses effectively.

4.    Professional Support: The Kangxin IP Platform is backed by a professional trademark management team with extensive experience, offering comprehensive support for all trademark-related needs.

Through the Brand Management Module on the Kangxin IP Platform, businesses can effortlessly manage large trademark portfolios, ensuring timely renewals for each trademark. The module also supports simultaneous management of multiple trademarks and transparent fee displays, further enhancing management efficiency.