In today’s increasingly globalized world, a brand is not only the face of a business but also the core of its market competitiveness.  For companies registered in Hong Kong, trademarks serve as vital assets that require effective management and timely renewal to ensure sustained protection. This article provides a detailed breakdown of the Hong Kong trademark renewal process, helping you streamline your brand’s journey to long-term success.

I. Validity Period and Timing for Renewal of Hong Kong Registered Trademarks

Validity Period Calculation: A Hong Kong registered trademark enjoys a 10-year validity period starting from the registration date. This decade of protection forms the foundation for safeguarding brand identity, allowing businesses to fully leverage their trademark rights to drive brand development.

Timing for Renewal Submission: Trademark holders should submit their renewal application within six months before the expiration of the 10-year period. This means that if your trademark is set to expire next year, now is the time to begin preparing for the renewal process to avoid any lapses in protection.

II. Remedies for Late Renewal

Grace Period and Remedies: If the renewal deadline is missed, Hong Kong trademark law provides a six-month grace period. During this grace period, trademark holders can still submit their renewal application, but they will be required to pay additional late fees (surcharges). Submitting within this period allows the trademark to retain its registration status. However, if the grace period lapses without action, the trademark will be considered abandoned, and the business will face the risk of losing its rights to the trademark.

III. Guidelines for Submitting a Renewal Application

Submission Location: Trademark renewal applications must be submitted to the Hong Kong Intellectual Property Department (HKIPO) and e-filing is recommended. As the official authority, HKIPO is responsible for handling all matters related to intellectual property in Hong Kong, including the registration, renewal, and transfer of trademarks.

Required Documents:

• Renewal Application Form: A fully completed renewal application form, including details about the trademark and the holder.

• Proof of Payment for Renewal Fees: Receipts for the payment of renewal fees and any applicable late surcharges (if applicable).

Using the Kangxin IP Platform ( eservice.kangxin.com ), users can easily complete the trademark renewal application process online. The platform offers a streamlined interface for generating renewal application forms, intelligently matches required document checklists, and simplifies the overall application process. Additionally, it supports cost estimation and online payment, allowing users to manage renewal costs conveniently and efficiently, anytime, anywhere.

IV. Renewal Fees and Review Process

Fee Calculation: Renewal fees are determined based on the latest regulations issued by the Hong Kong Intellectual Property Department, including the basic renewal fee and potential late surcharges for overdue applications. Specific fee details can be found on the HKIPO website or through the Kangxin IP Platform.

Review Period: Once the renewal application is submitted, HKIPO will conduct a formal review to ensure all required documents are complete and correct. Upon confirmation, the renewal registration is completed. The review process is relatively swift, typically ranging from a few weeks to several months.

V. Post-Renewal Documentation and Status Inquiry

Issued Documents: Upon successful renewal, HKIPO will issue a renewal registration certificate to the trademark holder, confirming that the trademark has been extended for another 10-year validity period.

Status Inquiry: Trademark holders can check the renewal status and access up-to-date information through HKIPO’s online inquiry system or the Kangxin IP Platform. Kangxin not only provides real-time data updates but also offers a professional customer service team ready to answer any questions you may have.

Trademark renewal in Hong Kong is a crucial aspect of brand protection. By planning ahead, preparing thoroughly, and utilizing the efficient services of professional platforms such as Kangxin IP Platform , businesses can seamlessly complete the renewal process and ensure the continuous extension of their brand’s value. In the competitive marketplace of the future, keep your brand in a strong position, leading industry trends.