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In today's thriving global tourism industry, brands and trademarks, as intangible assets of enterprises, are becoming increasingly valuable. A strong travel service brand not only attracts customers and enhances market competitiveness but also shapes the international image of the enterprise. This article aims to introduce the main global travel service brands and the sectors they cover, explore the usage scenarios and characteristics of travel service trademarks, and deeply analyze the management strategies of travel service brand trademarks through specific cases in the past two years.
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In today's thriving global tourism industry, brands and trademarks, as intangible assets of enterprises, are becoming increasingly valuable. A strong travel service brand not only attracts customers and enhances market competitiveness but also shapes the international image of the enterprise. This article aims to introduce the main global travel service brands and the sectors they cover, explore the usage scenarios and characteristics of travel service trademarks, and deeply analyze the management strategies of travel service brand trademarks through specific cases in the past two years.
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In today's thriving global tourism industry, brands and trademarks, as intangible assets of enterprises, are becoming increasingly valuable. A strong travel service brand not only attracts customers and enhances market competitiveness but also shapes the international image of the enterprise. This article aims to introduce the main global travel service brands and the sectors they cover, explore the usage scenarios and characteristics of travel service trademarks, and deeply analyze the management strategies of travel service brand trademarks through specific cases in the past two years.
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In today's thriving global tourism industry, brands and trademarks, as intangible assets of enterprises, are becoming increasingly valuable. A strong travel service brand not only attracts customers and enhances market competitiveness but also shapes the international image of the enterprise. This article aims to introduce the main global travel service brands and the sectors they cover, explore the usage scenarios and characteristics of travel service trademarks, and deeply analyze the management strategies of travel service brand trademarks through specific cases in the past two years.
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In today's thriving global tourism industry, brands and trademarks, as intangible assets of enterprises, are becoming increasingly valuable. A strong travel service brand not only attracts customers and enhances market competitiveness but also shapes the international image of the enterprise. This article aims to introduce the main global travel service brands and the sectors they cover, explore the usage scenarios and characteristics of travel service trademarks, and deeply analyze the management strategies of travel service brand trademarks through specific cases in the past two years.
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With the rise of short videos and live-streaming e-commerce, Douyin has become one of the key channels for product sales. However, trademark infringement issues have also surfaced, severely undermining the legitimate rights of trademark owners. This article explores the phenomenon of trademark infringement on the Douyin platform through actual cases, analyzing various solutions available to trademark owners upon discovering infringements, including Douyin's complaint process, evidence collection, notarization, civil litigation, and administrative enforcement. The goal is to provide comprehensive and professional guidance for trademark owners in protecting their rights.
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With the rise of short videos and live-streaming e-commerce, Douyin has become one of the key channels for product sales. However, trademark infringement issues have also surfaced, severely undermining the legitimate rights of trademark owners. This article explores the phenomenon of trademark infringement on the Douyin platform through actual cases, analyzing various solutions available to trademark owners upon discovering infringements, including Douyin's complaint process, evidence collection, notarization, civil litigation, and administrative enforcement. The goal is to provide comprehensive and professional guidance for trademark owners in protecting their rights.
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With the rise of short videos and live-streaming e-commerce, Douyin has become one of the key channels for product sales. However, trademark infringement issues have also surfaced, severely undermining the legitimate rights of trademark owners. This article explores the phenomenon of trademark infringement on the Douyin platform through actual cases, analyzing various solutions available to trademark owners upon discovering infringements, including Douyin's complaint process, evidence collection, notarization, civil litigation, and administrative enforcement. The goal is to provide comprehensive and professional guidance for trademark owners in protecting their rights.