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From Plane to Space: When Trademarks "Stand Up"
"A trademark is the banner of a business war and the pioneer in market expansion." This famous saying in the business world has now been given a richer and more three-dimensional meaning. Imagine if the Rolls-Royce "Spirit of Ecstasy" were no longer just a flat emblem, but an elegant statue standing on the car's hood; or if Coca-Cola's classic contour bottle not only appeared in advertisements but its unique bottle design became a brand symbol that consumers can directly touch. As trademarks "stand up" from two-dimensional surfaces into three-dimensional space, a silent revolution concerning brand expression, legal protection, and business strategy is quietly taking place.
The Ultimate Guide to Hong Kong Trademark Renewal: Effortlessly Extending Your Brand’s Success
In today’s increasingly globalized world, a brand is not only the face of a business but also the core of its market competitiveness. For companies registered in Hong Kong, trademarks serve as vital assets that require effective management and timely renewal to ensure sustained protection. This article provides a detailed breakdown of the Hong Kong trademark renewal process, helping you streamline your brand’s journey to long-term success.
In depth interpretation of the core provisions of the fifth revision of the Trademark Law: opportunities, challenges, and response strategies for rights holders
In December 2025, the 19th meeting of the Standing Committee of the 14th National People's Congress reviewed the "Revised Draft of the Trademark Law of the People's Republic of China" (hereinafter referred to as the "Revised Draft"). This revision focuses on prominent issues in the trademark field such as "frequent malicious registrations, lack of prominent annotations, and high costs of rights protection", and optimizes and improves the rules for the entire chain of trademark registration, use, and protection.
First Metaverse Virtual Reality Trademark Case: A Professional Intellectual Property Analysis
On 21 July 2025, the Hangzhou Intermediate People’s Court issued a second‑instance judgment in the “George Patton” trademark infringement and unfair competition case. The court overturned the first‑instance decision, confirmed that the challenged acts constituted trademark infringement and unfair competition, and awarded damages of CNY 1 million.
Guide to Trademark Renewal in Iceland
Iceland is an important economic hub in the Nordic region. For companies looking to protect brands in the Nordic market, understanding Iceland’s trademark renewal framework is crucial. This guide summarizes the key rules under Iceland’s Trade Mark Act and current practice. It draws on information from Icelandic law firms and the Icelandic Intellectual Property Office (ISIPO) so that businesses know exactly when to renew, what fees apply and how to avoid losing rights.
The “Zhenhu Price” Case of JD Auto Service: A Landmark Judicial Practice in Anti-Unfair Competition and Its Industry Implications
In September 2023, JD Auto Service launched a marketing campaign centered around the slogan “Zhenhu Price”, claiming to offer prices “5% lower than competitors,” promoted across WeChat, Douyin, its app, and other channels. Shanghai Lantu Information Technology Co., Ltd. (parent company of Tuhu Auto Service) argued that the campaign amounted to commercial disparagement and false advertising.
The Secret Life of Patents
Each year, a very small number of patent applications are classified as secret and vanish into the patent system without trace, re-emerging perhaps only years later, if at all. What does that mean in practice? How can the idea of such secret patents be reconciled with the rationale for having patents? And can there continue to be a place for secret patents given the ways of modern innovation?
Guide to Trademark Renewal in Russia
Trademarks are fundamental assets for companies seeking to expand internationally. Russia sits on the Eurasian land bridge and is a key node in China’s Belt and Road initiative; consequently, its trademark renewal system directly influences brand strategy in the region.
When AI invents the impossible
It seems AI is everywhere. If not now, then soon. The patent world is no different. Patent offices are already using AI to improve the subject classification of applications and searches for prior art documents. Patent attorneys are looking to AI to assist with drafting specifications and responses to examiners. As for inventors, the thought of using AI both to assist with the inventive process and to reduce the cost of preparing a patent specification is a tempting prospect.
NEPAL : Your Trademark Portfolio Mandatory Submission of Evidence of Use
The current "Notice" issued on 01 December 2025 re-establishes the procedural requirements for applicants affected by the loss of files, during the recent civil disturbance.
Guide to Danish Trademark Renewal
As an EU Member State, Denmark operates a trademark system that aligns with the EU framework while retaining distinctive national features. Safeguarding your brand in the Danish market therefore demands timely renewal of your marks.
Relocation and Temporary Suspension of the Trademark Office
Registrar General of Intellectual Property in Sudan has announced the immediate suspension of all administrative work to facilitate the relocation of the Trademark Office from Port Sudan back to the capital, Khartoum
Establishment of Maldives Intellectual Property Office (MIPO) and Publication of Maldives Trademark Act (Law No. 19/2025)
Government of Maldives has made a significant move by establishing the Maldives Intellectual Property Office (MIPO) under the Ministry of Economic Development, consolidating the administration, registration, and enforcement of intellectual property (IP) rights in the country.
A general introduction to Artificial Intelligence Law in Saudi Arabia
Artificial intelligence (AI) remains a core pillar of Saudi Arabia's Vision 2030;1 66 of the 96 strategic objectives set out in the plan are in respect of AI and data. Saudi Arabia continues to combine large-scale investment and public-private partnerships with an increasingly detailed regulatory framework designed to position Saudi Arabia as a global leader in responsible AI adoption.
Public Notice: Public Hearing regarding online IP services
It has come to the attention of this office that certain online service providers are engaging in advertising and solicitation of legal services related to IP registration / grant through various digital and online platforms, which is prima facie prohibited under the Advocates Act, 1961 and the Bar Council of India Rules. Allegations have also been made regarding misrepresentation and fraudulent activities by certain online service providers. Such unauthorized practices, if are being practiced, create confusion, erode trust in the statutory IPR framework, and undermine the confidence of genuine IP applicants in the legitimacy of Indian IPR ecosystem.
It doesn’t pay to make predictions’ or perhaps it does for Perplexity AI?
Recent headlines are inundated with AI licensing agreements. Most relate to the use of copyright works to train AI models (IPKat here), in parallel to copyright infringement lawsuits. However, a new interest has emerged: downstream AI service providers that build upon foundational models. They use LLMs in a range of scenarios: fine-tuning them for targeted application, connecting them to external data sources to generate responses through retrieval-augmented generation (RAG), allowing them to act as authorised agentic agents to automate tasks, integrating them with AI-interfaces in user-facing products, or embedding their features into existing software services.
Beyond black and white: the EPO’s new rules for colour drawings
Following some unwelcome news from the Unified Patent Court (UPC) regarding recent fee increases, the European Patent Office (EPO) has brought welcome news.
[Guest Post] Defensive trade marks in Australia - Gillette achieves acceptance for unused goods and services based on reputation
The IPKat has received and is pleased to host the following guest contribution from Bill Ladas (King & Wood Mallesons). He discusses the breadth of goods or services that may be covered by a defensive trade mark registration in Australia, in light of the recent decision of the Australian Trade Mark Office in The Gillette Company LLC [2025] ATMO 236.
Inform, share, raise awareness: an immersive video to fight counterfeiting
As part of the France Anti-Counterfeiting program, led by the French National Institute of Industrial Property (INPI), an immersive educational video delves into the heart of the Counterfeiting Museum, founded by the Union of Manufacturers (UNIFAB). This unique venue traces the history of the fight against counterfeiting, promotes the expertise of creators, and raises awareness of the importance of intellectual property. Through the testimonies of committed stakeholders, this video highlights the major challenges in the fight against counterfeit products.
ROK and UAE Made New Arrangement Expanding Existing IP Cooperation
The Ministry of Intellectual Property of the Republic of Korea (ROK) led by Minister KIM Yong Sun announced that, on November 18, 2025, it exchanged with the United Arab Emirates (UAE) Ministry of Economy and Tourism (MOET) the Arrangement on Amending the Memorandum of Understanding on Reinforced Cooperation in the Field of Intellectual Property. It took place at the Presidential Palace, Qasr Al Watan, in Abu Dhabi, on the occasion of the ROK–UAE summit, with the two Heads of State in attendance.
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{{enterWhos.enText}} Trademark Registration
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Principle of trademark protection:Principle of trademark protection;
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Classification system of goods and services:Nice Classification; multi-class application is available;
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Requirements for trademark use:The applicant shall provide evidence showing use of the trademark on the designated goods/services. Evidence of use for goods includes but not limited to: product photos printed with trademarks, product packaging, product labels, exhibition pictures, brochures, sales contracts and other purchase documents and information; but advertisements or media reports cannot be used as evidence of effective use. Evidence for services includes but not limited to: the brochures printed with trademarks, web page introductions, contracts for provision of services and other documents.
It is important to preserve the evidence when use a trademark in United States; otherwise the trademark will be partially or totally invalidated over the designated goods and services for not submitting sufficient mark use evidence during the stage of submitting the statement of use. -
An application for trademark registration shall be filed before the U.S. Intellectual Property Office (USTPO), and there must be a basis for filing application in the United States. There are mainly three types:(1)"Intended Use": This basis applies to cases where the trademark has not been used in the United States at the time of filing the application for registration. Based on "intention to use" to file an application for trademark registration, the application can be submitted directly without providing evidence of trademark use. However, when the official passes the trademark examination, an official notice will be issued requesting the applicant to submit evidence of use and the time of first use in the world and the United States in order to obtain a trademark registration certificate. If the trademark has not been used before it is approved for registration, the applicant may postpone the submission of the statement of use for a period of 6 months at a time, for a total of 5 times. If the use evidence cannot be provided in the end, the trademark will be invalid.
(2)"Actual Use": This basis is applicable to the case where the trademark was already used in the United States when the application for registration was submitted. When filing an application for trademark registration on the basis of "already used", evidence of the use of the trademark in the United States and the earliest date of use shall be provided.
(3)"Registration in Other Countries": This basis is used when an application for registration of the same trademark has been submitted in the origin country and the applicant cannot provide mark use evidence in the United States for a short period of time. Application information (including designated goods/services) in the US application should be consistent with those in the application of origin country, and a copy of registration certificate in the origin country should be provided.
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